Effective PR has a crucial importance for all types of organizations that create, develop, and implement policies and programs to influence public opinion or public response to an idea, a product, or an organization. This training will be very useful for promising employees of any organization including public, private, non-governmental and will help increase their analytical skills and advance knowledge in PR activities. The course develops the skills required to research target audience, develop a PR plan, communicate with customers and evaluate results. Participants plan, develop, and implement PR strategies, learn new ideas, practice useful skills

Training Objectives

At the end of the course participants will be able to:

  • Research and analyze the target audinece
  • Plan and run value-driven PR campaign
  • Communicate with media and maximize media coverage
  • Evaluate the PR process and campaigns
  • Know the golden rules for handling PR crisis
  • Use the internet for effective PR and promotion
  • Build image and increase brand value
  • Create powerul news releases and media pitches

Who Should Attend

This course will be very useful for anyone, who is

  • Involved in planning and conducting¬† PR campaigns
  • Involved in marketing PR or marketing research
  • Responsible for planning Promotional activities
  • Tasked with raising the media profile to gain recognition with product, services or aims